WheelsAI vs iVendi for UK dealers
Different products solving different parts of the same workflow. Here is how to think about which you actually need.
Published
iVendi is a finance and lead-conversion platform — it sits between dealer listings and finance lenders, helping buyers see eligibility, soft-search rates and finance quotes on the dealer website. It is widely integrated into UK dealer websites and group inventory feeds.
WheelsAI is a full dealer workspace plus a marketplace: DMS, syndication, invoicing, sourcing intelligence and AI lead response, with a buyer marketplace as the front-end channel. WheelsAI integrates iVendi as a sync target from the Growing plan rather than competing with its finance product.
For most independent dealers the practical question is not "WheelsAI or iVendi" but "do I need a finance journey on my listings (iVendi), a consolidated dealer workspace and marketplace (WheelsAI), or both?". The honest answer often is: both.
Feature-by-feature comparison
| Feature | WheelsAI | iVendi |
|---|---|---|
| Primary product category | Dealer workspace (DMS, listings, leads, invoicing, sourcing) + buyer-facing marketplace. | In-listing finance journey + lender connectivity for car dealer websites. |
| Pricing model | Flat monthly subscription banded by stock level (Forecourt £249 / Growing £500 / Enterprise £1,000+). | Subscription + per-quote / per-application fees and lender-rev-share, depending on integration tier. |
| Where it sits in the workflow | Replaces or consolidates DMS, listing tool and basic CRM. Syndicates listings out to marketplaces including AutoTrader, eBay and Facebook on Enterprise. | Layers onto an existing dealer website or AutoTrader feed; powers the finance widget and lead capture inside listings. |
| iVendi integration | Two-way sync with iVendi from the Growing plan — your iVendi finance journey can sit on WheelsAI listings and lead capture flows back to the WheelsAI workspace. | Native — iVendi is the product. |
| AI lead response | Speed-to-Lead Agent replies to every inbound enquiry in seconds, qualifies budget and books test drives. Included from the Growing plan. iVendi captures the lead well; WheelsAI focuses on what happens in the 60 seconds after capture. | Lead capture inside finance widget; reply still depends on dealer staff or third-party CRM. |
| Lead revival | Lead Revival Agent re-engages dormant leads via SMS + email. 25/100/250 leads per month tier. | Lead nurture typically handled in connected CRM or by dealer manually. |
| Marketplace audience | Direct buyers on wheelsai.co.uk + free-tool buyer funnel + AI search referrals + syndicated reach on AutoTrader, eBay and Facebook (Enterprise). | Not a marketplace — depends on the dealer's own website traffic and connected feeds for audience. |
| Invoicing and DMS | Built-in DMS, sales invoice, PDI report and part-exchange offer generated from the listing record. | Not in scope — iVendi is finance, not DMS or invoicing. |
| Buyer trust tools | Free MOT history, tax, valuation and vehicle history checks linked from every listing. | Eligibility check + soft-search finance quote — useful trust signal on price affordability rather than vehicle provenance. |
When WheelsAI wins
Dealers who want a consolidated workspace replacing fragmented DMS / listing / lead tooling — and who want iVendi running on top via the built-in sync rather than as a standalone integration project.
When iVendi wins
Dealers with an established website and DMS who want to add an in-listing finance journey to lift conversion without changing anything else in their workflow.
Frequently asked questions
Frequently asked questions
Is WheelsAI a replacement for iVendi?
No. WheelsAI is a dealer workspace and marketplace; iVendi is a finance-journey product. The two work alongside each other — iVendi powers in-listing finance affordability and lender connectivity; WheelsAI handles stock, leads, deals and the broader workspace. The Growing plan and above include two-way iVendi sync so finance leads flow into the WheelsAI workspace.
Can I use my existing iVendi integration with WheelsAI?
Yes. WheelsAI syncs with iVendi from the Growing plan onwards. Your iVendi finance widget can sit on WheelsAI listings and on your existing dealer website, with leads consolidated into the WheelsAI lead inbox.
Which is better for converting buyer leads?
Different jobs. iVendi is excellent at converting price-conscious buyers via finance affordability shown inside the listing. WheelsAI converts via Speed-to-Lead AI response — replying to every enquiry in seconds. Most independent dealers find the two are additive rather than a choice.
Do I still need a separate DMS if I use iVendi?
Yes — iVendi is not a DMS. WheelsAI includes a full DMS as part of every plan, which is why dealers consolidating from a fragmented stack (separate DMS + iVendi + listing tools) often pick WheelsAI as the workspace and run iVendi on top via the sync.
See WheelsAI on your stock
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