A dealer management system that earns its place in the workflow

What a modern DMS should do — and where most fall short

A standalone DMS in 2026 still expects you to type the same VRM into your stock book, your AutoTrader feed, your invoicing template and your part-exchange spreadsheet. WheelsAI's DMS treats the VRM as the single anchor: enter it once and the AI extracts make, model, derivative, mileage and condition score from your photos; the listing publishes; the enquiry inbox shows every conversation on that car; the invoice and PDI log link back to the same record automatically.

• Stock book with photo-driven AI listing extraction
• Lead pipeline with Speed-to-Lead AI replying within seconds
• Invoice + part-exchange offer + PDI log raised from the listing record
• Multi-user workspace with role-based permissions (Growing plan and above)
• API access for custom workflows (Enterprise)

For dealers running a parallel DMS today

Two-way sync with Pinewood, Keyloop, GForces and iVendi from the Growing plan onwards means you don't have to rip out your existing system on day one. Stock, prices and status sync both directions, so the AI layer and the marketplace listing operate from the same data your existing DMS holds. Most dealers we talk to retire the legacy DMS within 3–6 months once they've proved the lead flow, but you don't have to.

Why pay for a DMS subscription when listings are already included?

Because the DMS is the bit that closes the loop. A listing on a marketplace ends when the buyer enquires; the DMS picks the workflow up at that point and tracks it through test drive, deposit, V5C, payment, invoice and handover. WheelsAI's pricing — Forecourt £249, Growing £500, Enterprise £1,000+ per month — covers the DMS, the marketplace listing, and the AI layer in one bill. A standalone DMS alone typically costs £150–£300/month before you add anything AI.