Dealer guides
Listings, photography, SEO and pricing — practical playbooks for UK forecourts.
Practical guides
- How to write a high-converting used-car listing
A forecourt-tested template for vehicle listings that close faster: title, photo order, mandatory checks, and the description structure that converts comparison-shoppers into enquiries.
- Forecourt photography that sells: a 20-minute guide for dealers
Smartphone-only photography for dealer listings. The shot list, lighting rules, lens choices and edit workflow that lift enquiry rates without buying camera gear.
- Dealer SEO basics: how UK car dealers get found in AI search
A practical SEO playbook for UK car dealers covering Google, AI Overviews, ChatGPT and Perplexity. What ranks, what does not, and where forecourts get the cheapest organic wins.
- Pricing used-car stock for fast turn — without giving away margin
A practical pricing framework for UK used-car dealers. How to read live market data, when to drop, when to hold, and how to use price in the listing copy itself to move stock without sacrificing gross.
Dealer intelligence
Original data reports showing the real cost of slow stock, what buyer engagement signals predict, and how WheelsAI features recover revenue from lost leads and mispriced inventory.
WheelsAI analysed forecourt dwell times across UK dealer inventory to quantify what slow-moving stock costs in margin erosion and floor plan interest — and which models sit longest.
Data reportWheelsAI analysed per-vehicle buyer engagement timelines to identify which buyer signals most reliably predict a purchase within 48 hours — and what happens when dealers miss them.
Data reportWheelsAI analysed response time vs enquiry conversion data across UK dealer enquiries to quantify exactly what each hour of delay costs — and what a 60-second SMS response changes.
Data reportWheelsAI analysed 12 months of lead follow-up data to show how many "dead" dealer enquiries convert when contacted by AI-driven follow-up — and the revenue that abandoned leads represent.
Data reportWheelsAI analysed asking price vs market value across dealer inventory to show how pricing variance affects both days-to-sale and gross profit per unit — and what repricing to market does.
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