Dealer pricing, banded by stock level
Three plans. No commission. Pick the band that fits your active listings — switch up or down as you grow.
Forecourt
Independent dealers up to 25 vehicles in stock
£249/month
up to 25 active listings
- WheelsAI DMS — full dealer management workspace (stock, leads, deals, invoicing, paperwork) on every plan
- AI-extracted listings (drop in photos, we generate the rest)
- WheelsAI marketplace listing
- Buyer enquiry inbox
- Lead Revival Agent — AI re-engages cold and stalled leads, 25 leads/month included
- Free MOT, tax and history checks linked from every listing
- Standard invoice templates
- Email support
Growing
Multi-site or stock above 25 vehicles
£500/month
up to 100 active listings
- Everything in Forecourt
- Speed-to-Lead Agent — AI replies to inbound enquiries in seconds, books test drives, qualifies budget
- Lead Revival Agent — 100 leads/month included (up from 25)
- Two-way sync with external DMS (Pinewood, Keyloop, GForces, iVendi) for dealers running a parallel platform
- Multi-user dealer workspace
- PDF invoicing + part-exchange offers
- Stock book and pre-delivery inspection logs
- Custom branding on listing share pages
- Priority email + chat support
Enterprise
Groups, franchises and high-volume traders
From £1,000/month
up to 200 active listings
- Everything in Growing
- Marketplace syndication — one listing publishes to AutoTrader, eBay Motors and Facebook Marketplace (Enterprise only)
- Lead Revival Agent — 250 leads/month included (up from 100)
- API access for custom integrations
- Sourcing intelligence and margin reports
- Dedicated account manager
- SLA-backed support
- Custom plans available for dealers with 200+ vehicles — get in touch
What's not in the price
Card processing fees on dealer-side payments (passed through at cost), AutoTrader pay-per-listing fees on the Enterprise syndication add-on (paid directly to AutoTrader), Lead Revival Agent usage above your plan's monthly allowance (purchasable in 25-lead bundles), and DVLA/DVSA bulk lookup overage above plan limits. Everything else is included.
Pricing FAQs
Frequently asked questions
Why is the price banded by stock level?
Smaller dealers get the same workspace at a lower price because their listing volume and lead volume are lower. Banding keeps the per-vehicle cost broadly flat as you grow.
Is there a free trial?
We do not run a self-service free trial because dealer onboarding includes verification and a stock import session. Demos are free; onboarding completes within 5 working days.
Do you take commission on a sale?
No. WheelsAI is a flat monthly subscription regardless of how many vehicles you sell. The buyer-dealer transaction is direct.
Can I change plans?
Yes. Upgrades take effect immediately. Downgrades take effect at the start of the next billing cycle.
How does WheelsAI compare to AutoTrader pricing for dealers?
AutoTrader pricing is per-listing and varies considerably with stock turn. WheelsAI is flat-banded, which usually works out cheaper for dealers turning stock fast or running multi-site operations. On Enterprise, marketplace syndication lets you keep AutoTrader as a syndication target rather than your primary platform — see the WheelsAI vs AutoTrader page for a side-by-side.
Which plan includes marketplace syndication?
Marketplace syndication is exclusive to Enterprise. A single listing on WheelsAI is automatically rewritten and published to AutoTrader, eBay Motors and Facebook Marketplace with platform-correct photos, copy and pricing. Pause, reprice and retire happen everywhere in one click. Forecourt and Growing dealers can list on WheelsAI alongside other platforms manually.
How does the Lead Revival Agent work and what are the limits?
Lead Revival Agent re-engages stalled and ghosted leads with tailored email and SMS follow-up. Each tier includes a monthly allowance: 25 leads on Forecourt, 100 on Growing, 250 on Enterprise. Additional usage can be purchased in 25-lead bundles at any time — the workspace flags when you are approaching your monthly limit and lets you top up in one click. Unused allowance does not roll over.
Is WheelsAI a DMS, and do I still need a separate dealer management system?
WheelsAI is a DMS. The full dealer workspace — stock, leads, deals, invoicing, paperwork — is included on every plan, starting at Forecourt. Most dealers use WheelsAI as their primary DMS and retire whatever stand-alone system they were using.
I already run another DMS — can WheelsAI sync with it?
Yes, on the Growing plan and above. WheelsAI provides two-way sync with Pinewood, Keyloop, GForces, iVendi and most major UK dealer management systems via standard feed formats, so dealers running a parallel platform can keep both in sync. Forecourt-tier dealers can also import existing data via CSV. Enterprise adds API access for custom integrations.
Ready to see it on your stock?
Sign up now and start listing in minutes — your dealer workspace is provisioned the moment you verify. Want a guided tour first? Book a 30-minute walkthrough call instead.