WheelsAI

Privacy Policy

Draft — pending legal review. This page is a working outline; replace each section with the version your data protection counsel signs off before removing the noindex directive.

Who we are

WheelsAI is operated by <<COMPANY-LEGAL-NAME>> (Companies House registration <<COMPANY-NUMBER>>), registered in England and Wales. ICO data controller registration <<ICO-NUMBER>>.

Data we collect

  • Information you give us directly: account email, saved searches, vehicles you save, enquiries you send to dealers, repair bookings.
  • Vehicle lookup inputs you submit (registration plates, postcodes) used to fetch DVLA / DVSA data on your behalf.
  • Technical signals collected automatically: IP, device type, browser, referrer, pages visited, performance metrics.
  • Marketing consent state.

How we use it

  • Operate the marketplace, account features, free vehicle checks and repair booking.
  • Connect you with dealers when you submit an enquiry.
  • Improve search ranking, recommendations and the buying experience.
  • Comply with legal obligations (anti-fraud, KYC for dealers, accounting).
  • Send marketing communications only where you have given specific consent.

Lawful basis

We rely on contract performance for account features and dealer enquiries, legitimate interest for security, abuse prevention and aggregate analytics, and consent for non-essential cookies and marketing. You can withdraw consent at any time.

Cookies

WheelsAI uses essential cookies to keep you signed in and remember your preferences, plus analytics cookies (Google Analytics 4, web-vitals) used in line with the consent you set on first visit. Cookie settings can be reviewed at any time from the footer.

Sharing

We share your enquiry details with the dealer you contact, with hosting and analytics processors acting on documented instructions, and with regulators where legally required. We do not sell personal data.

Your rights

You have the UK GDPR rights of access, rectification, erasure, restriction, portability and objection. Contact privacy@wheelsai.co.uk to exercise any of them. You can lodge a complaint with the Information Commissioner's Office at ico.org.uk.

Retention

Account data is kept while the account is open and for a limited tail after closure for legal and accounting purposes. Vehicle lookup logs are retained for fraud prevention for <<RETENTION>>.

Updates

We will update this policy when our processing changes. The current version is dated <<EFFECTIVE-DATE>>.

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