Reply to every inbound enquiry in seconds, even at 11pm on a Sunday
First-response time is the single biggest predictor of close rate. Speed-to-Lead Agent makes 'instant' the default.
Why the first minute matters more than the first call
Industry studies are unambiguous: dealers who respond to a web enquiry inside one minute close 4–8× more deals than dealers who respond inside five. The shopper is in active research mode for ten minutes, then they're gone — looking at the next car on the next platform. Speed-to-Lead Agent makes that one-minute window the default, regardless of whether your team is on the floor, in a deal, or asleep.
What it actually does
The agent picks up every email, web-form and Facebook Marketplace enquiry the moment it lands. It greets the buyer by name, confirms the vehicle and price, asks two qualifying questions (budget, finance vs cash, ideal collection date), and offers three live test-drive slots from your calendar. The qualified, calendar-booked lead lands in your inbox with a transcript so your sales team picks up where the agent left off.
Tone and brand control
The agent uses your dealer brand voice — friendly, business, formal, or your own custom tone. Every reply is templated against your stock and pricing rules; nothing is invented. You set guardrails (no quoting below screen price, no committing to a delivery without manager approval) and the agent operates inside them.
When to escalate to a human
Complex finance questions, part-exchanges over a configurable threshold, or any signal of an unhappy or stressed buyer — the agent flags and routes to your sales team immediately rather than guessing. You see every conversation in real time and can take over with one click.
Ready to see it on your stock?
Sign up now and start listing in minutes — your dealer workspace is provisioned the moment you verify. Want a guided tour first? Book a 30-minute walkthrough call instead.
Frequently asked questions
Frequently asked questions
Which plan includes Speed-to-Lead Agent?
Speed-to-Lead Agent is included from the Growing plan onwards (£500/month). Forecourt-tier dealers can add it as an upgrade.
Will buyers know they are talking to an AI?
We default to disclosing — the first message identifies the agent as 'WheelsAI assisting [Dealer Name]'. Many dealers prefer this; some prefer not to disclose. UK ASA and FCA guidance evolves frequently, so we keep disclosure on by default and let you change the policy in Workspace settings.
Does it integrate with my existing CRM?
Yes. Conversations sync to the lead record on Pinewood, Keyloop, GForces and iVendi via the Growing-plan DMS sync. API access (Enterprise) covers any other CRM.
What if the agent makes a mistake?
Every response is templated against your stock and pricing — the agent does not invent specs or quote prices that aren't on the listing. Mistakes show up as 'agent flagged for review' so you can correct the template and prevent recurrence.