A dealer management system that earns its place in the workflow

API access, with a clear compatibility limit

WheelsAI is designed to become your system of record. Where a parallel system is required, integration is assessed against the API that system makes available. WheelsAI syncs with DMSs that offer API access — if your DMS does not expose an API, we cannot integrate with it.

One workspace for the people handling stock and customers

Growing and Enterprise plans support multiple users, so stock, leads, customer records, test drives, deals and invoices are not trapped in one person’s login. Assign access around the way your dealership works and keep the vehicle record consistent across the team.

What a modern DMS should do — and where most fall short

A standalone DMS in 2026 still expects you to type the same VRM into your stock book, your AutoTrader feed, your invoicing template and your part-exchange spreadsheet. WheelsAI's DMS treats the VRM as the single anchor: enter it once and the AI extracts make, model, derivative, mileage and condition score from your photos; the listing publishes; the enquiry inbox shows every conversation on that car; the invoice links back to the same record automatically.

• Stock book with photo-driven AI listing extraction
• Lead pipeline with Speed-to-Lead AI replying within seconds
• Invoice + part-exchange offer raised from the listing record
• Multi-user workspace with role-based permissions (Growing plan and above)
• API access for custom workflows (Enterprise)

For dealers running a parallel DMS today

Two-way sync with dealer management systems that offer API access, from the Growing plan onwards, means you don't have to rip out your existing system on day one — provided your DMS exposes an API; if it doesn't, we can't integrate with it. Stock, prices and status sync both directions, so the AI layer and the marketplace listing operate from the same data your existing DMS holds. Most dealers we talk to retire the legacy DMS within 3–6 months once they've proved the lead flow, but you don't have to.

Why pay for a DMS subscription when listings are already included?

Because the DMS is the bit that closes the loop. A listing on a marketplace ends when the buyer enquires; the DMS picks the workflow up at that point and tracks it through test drive, deposit, V5C, payment, invoice and handover. WheelsAI's pricing — Forecourt £250, Growing £500, Enterprise £1,000+ per month — covers the DMS, the marketplace listing, and the AI layer in one bill.