A dealership CRM that actually replies to the leads it captures
Every conversation, every car, every follow-up — on one timeline.
A dealership CRM is the system a UK car dealer uses to track buyer leads, conversations, test drives and follow-ups. WheelsAI's CRM is bundled with Speed-to-Lead Agent (replies to inbound enquiries within seconds), Lead Revival Agent (re-engages cold leads), and the wider dealer workspace — included from the Growing plan (£500/month) onwards.
The lead-handling problem most CRMs don't actually solve
A standalone dealership CRM stores conversations, but it doesn't reply to them. Most inbound enquiries arrive between 17:00 and 23:00 (when buyers are at home browsing) and land in an inbox no salesperson is watching. By Monday morning the lead has enquired on three other forecourts; whichever one replied first usually wins. WheelsAI's CRM combines the conversation timeline with Speed-to-Lead Agent — an AI assistant that replies to every inbound within seconds, qualifies budget and timeline, and books the test drive directly into your team's calendar.
- Every conversation linked to the specific car the buyer enquired about
- Speed-to-Lead Agent replies within seconds, 24/7 — included from Growing
- Lead Revival Agent re-engages cold and ghosted leads on a Day 7/14/30 cadence
- Test drive bookings drop directly into your team calendar (Google + Outlook + Apple)
- Per-salesperson and per-forecourt conversion reporting
Why a vehicle-aware CRM beats a generic one
Standard CRMs (HubSpot, Salesforce, Pipedrive) treat every lead like a faceless contact. A dealership CRM that knows which car the buyer enquired about can do things a generic CRM can't: surface the MOT history and live valuation in the agent's reply, propose three comparable listings if the original car has sold, and stop the same buyer being contacted by three salespeople on the same stock. WheelsAI is the only UK dealer CRM where every conversation carries the vehicle record alongside it.
Ready to see it on your stock?
Sign up now and start listing in minutes — your dealer workspace is provisioned the moment you verify. Want a guided tour first? Book a 30-minute walkthrough call instead.
Frequently asked questions
Frequently asked questions
Is the dealership CRM included in pricing?
Yes. The CRM is included on every plan from Forecourt upwards. Speed-to-Lead Agent (the AI lead-reply layer) is included from the Growing plan (£500/month). Lead Revival Agent (re-engaging cold leads) is included on every plan with a tiered monthly allowance (25 / 100 / 250 leads).
Can the CRM sync to my existing CRM or marketing platform?
Yes — API access on Enterprise, plus webhooks for HubSpot, Mailchimp and Google/Microsoft calendars on the Growing plan. Most dealers using a third-party CRM retire it after 1–2 months once they have the vehicle-aware workflow.
How does the AI reply to enquiries on stock I just sold?
If the original listing is sold or paused, Speed-to-Lead Agent acknowledges the enquiry, surfaces the closest 3 comparable cars in your live stock, and asks the buyer if they'd like to view one of those instead. The buyer doesn't go cold because the car went; they pivot to your remaining stock.