Why are ghosted car-dealer leads worth reviving?
Most leads that go quiet have not bought from a competitor — they have stalled. Life intervened, the listing they were watching sold, a finance question got too complex to chase by email. UK industry data suggests roughly 70% of dealer leads go cold inside a week, and roughly half of those buyers are still in market a fortnight later. They just need a reason to reply. Manual revival rarely happens at scale — sales teams focus on hot leads and the dormant pipeline accumulates. Automation closes that gap.
How does Lead Revival actually work?
Lead Revival Agent watches your lead inbox. When a lead has been silent for a configurable interval (typical defaults: 5, 10 and 14 days), it generates a tailored follow-up sequence — email and SMS — that references:
- The specific car the buyer enquired about, with current availability and any price change
- Similar stock you have in now if their original car has sold
- Any new finance options or part-exchange offers that might change their answer
- A clear one-click test-drive slot or reply-to-confirm CTA
- A genuine, signed-off-by-the-dealer voice — not generic marketing copy
When does Lead Revival decide to skip a lead?
The agent never blanket-blasts. Skip rules:
- Leads marked "do not revive" by your sales team
- Leads with a marketing-consent withdrawal at any point in the conversation history
- Leads that already received a revival in the last 60 days (no double-revival)
- Tyre-kicker patterns identified at the original enquiry stage (no contact details, generic question, immediate disengagement)
- Leads that bought from you (or are flagged as buying from you) — these go to retention flows, not revival
How do tiered allowances work and why are they capped?
Growing includes a monthly allowance of 100 leads, Enterprise 250. Unused allowance does not roll over — that keeps the per-tier price honest rather than incentivising spammy revival of every dropped lead. The allowance is high enough to cover a typical month's stalled-lead pipeline at each forecourt size, low enough to force selective re-engagement rather than bulk re-marketing.
How does the agent stay GDPR-compliant?
Three controls. First, the agent only re-engages leads where the buyer gave valid marketing consent at the original enquiry — that consent state is read from the lead record on every revival attempt. Second, every revival message includes a one-click unsubscribe that updates the lead's consent state immediately and prevents future contact. Third, the agent never re-engages outside the consented channel: SMS-consented buyers do not receive email-only revival and vice versa. Workspace audit logs surface every revival attempt and the consent basis for compliance review.
How does the ROI math actually work?
If your forecourt receives 80 enquiries a month and 70% go cold, that's roughly 56 dormant leads per month. Conservative industry data suggests 10-15% of well-targeted revival attempts elicit a reply, and roughly 20% of those replies result in a sale. At an average GP of £1,200 per sale, that's 1-2 additional sales per month, or £14,000-£28,000 of additional gross profit per year — without changing your enquiry volume or your sales-team headcount. The calculator below lets you model your own numbers; the defaults are intentionally conservative.
How is Lead Revival different from a generic email-blast tool?
Generic email tools blast a templated message to a list. Lead Revival generates a per-lead message that references the specific vehicle the buyer enquired about, current stock, current pricing, and the dealer's voice — none of which a generic tool can do without per-lead manual work. The agent also reads your DMS for any post-enquiry events (price drop, similar stock arrival) that change what's worth saying. The result is reply rates 3-5x higher than generic email-blast tools in head-to-head dealer testing.
