Dealer pricing, banded by stock level
Three plans. No commission, no contracts, 30-day cancel-anytime. Pick the band that fits your stock — switch up or down as you grow.
For context: WheelsAI starts at £250/month and includes the DMS, listing creation, WheelsAI-storefront lead response and invoicing in one subscription. There is no setup fee, contract or commission on a vehicle sale.
Forecourt
For the dealer running the forecourt themselves — up to 25 cars.
£250/month
up to 25 active listings
- WheelsAI DMS — full dealer management workspace (stock, leads, deals, invoicing, paperwork) on every plan
- AI-extracted listings (drop in photos, we generate the rest)
- WheelsAI marketplace listing
- Buyer enquiry inbox
- Speed-to-Lead — 60-second SMS auto-reply to WheelsAI storefront enquiries
- Free MOT, tax and history checks linked from every listing
- Standard invoice templates
- Email support
Growing
For the dealer with a sales team and up to 50 active listings.
£500/month
up to 50 active listings
- Everything in Forecourt
- Lead Revival Agent — 100 leads/month included
- API-conditional DMS integration, assessed against the other system’s available API
- Multi-user dealer workspace
- PDF invoicing + part-exchange offers
- Stock book
- Custom branding on listing share pages
- Priority email + chat support
Enterprise
For groups, franchises and high-volume traders carrying 100+ cars.
From £1,000/month
100+ active listings
- Everything in Growing
- Marketplace syndication — one listing publishes to AutoTrader, eBay Motors and Facebook Marketplace (Enterprise only)
- Lead Revival Agent — 250 leads/month included (up from 100)
- API access for custom integrations
- Sourcing intelligence and margin reports
- Dedicated account manager
- Custom plans available for dealers with 200+ vehicles — get in touch
Try WheelsAI free for 30 days
Request access, answer four dealership questions and add a card. Dean reviews and activates approved requests manually. The trial includes the Forecourt workspace for 30 days, capped at 10 active listings. There is no trial charge; cancel before day 30 to avoid the first subscription charge.
Request your free 30-day trial →What's not in the price
AutoTrader and other third-party channel fees remain payable to those providers. Lead Revival is limited to 100 contacts per month on Growing and 250 on Enterprise; there are no top-up bundles. Ask for written scope before relying on any third-party or custom integration.
Pricing FAQs
Frequently asked questions
Why is the price banded by stock level?
Smaller dealers get the same workspace at a lower price because their listing volume and lead volume are lower. Banding keeps the per-vehicle cost broadly flat as you grow.
Is there a free trial?
Yes. Request access and answer four dealership questions, then add a card. Dean reviews and activates approved trials manually. The Forecourt trial lasts 30 days, is capped at 10 active listings and has no trial charge. Cancel before day 30 to avoid the first subscription charge.
Do you take commission on a sale?
No. WheelsAI is a flat monthly subscription regardless of how many vehicles you sell. The buyer-dealer transaction is direct.
Can I change plans?
Yes. Upgrades take effect immediately. Downgrades take effect at the start of the next billing cycle.
How does WheelsAI compare to AutoTrader pricing for dealers?
The products do different jobs. Keep AutoTrader as a marketplace channel and compare its current account cost separately. WheelsAI is stock-banded dealer software; Enterprise can distribute supported stock to the AutoTrader account you continue to pay for.
Which plan includes marketplace syndication?
Marketplace syndication is exclusive to Enterprise. A single listing on WheelsAI is automatically rewritten and published to AutoTrader, eBay Motors and Facebook Marketplace with platform-correct photos, copy and pricing. Pause, reprice and retire happen everywhere in one click. Forecourt and Growing dealers can list on WheelsAI alongside other platforms manually.
How does the Lead Revival Agent work and what are the limits?
Lead Revival Agent re-engages stalled and ghosted leads with tailored email and SMS follow-up. It's included from the Growing plan, with a monthly allowance of 100 leads on Growing and 250 on Enterprise. Unused allowance does not roll over.
Is WheelsAI a DMS, and do I still need a separate dealer management system?
WheelsAI is a DMS. The full dealer workspace — stock, leads, deals, invoicing, paperwork — is included on every plan, starting at Forecourt. Most dealers use WheelsAI as their primary DMS and retire whatever stand-alone system they were using.
I already run another DMS — can WheelsAI sync with it?
Yes, on the Growing plan and above. WheelsAI provides two-way sync with dealer management systems that offer API access, so dealers running a parallel platform can keep both in sync — if your DMS doesn't expose an API we can't integrate with it. Forecourt-tier dealers can also import existing data via CSV. Enterprise adds API access for custom integrations.
Ready to see it on your stock?
Request access, answer four dealership questions and add a card. Dean reviews each request manually. Approved trials include the Forecourt workspace for 30 days, capped at 10 active listings, with no charge during the trial. Cancel before day 30 to avoid the first subscription charge.