WheelsAI vs Click Dealer: compare the workflow, not slogans

Both cover dealer operations; the useful comparison is your required modules, website plan and migration path.

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Click Dealer describes a suite covering dealer websites, DMS, finance and wider digital-retail tools. WheelsAI provides a built-in DMS, hosted storefront, website stock feed and dealer widgets.

Ask each provider to demonstrate the exact stock, lead, deal, invoice, VAT and website journey your staff will use. Current quotes and contracts should decide commercial fit, not an undated price claim.

Feature-by-feature comparison

FeatureWheelsAIClick Dealer
DMSBuilt in on every plan, including stock, customers, deals, invoices and VAT reporting.ClickDMS is presented as a central platform for stock, sales, leads, invoicing, reporting and compliance.
Dealer websiteFeed and widgets for an existing site; not a bespoke website-building service.Click Dealer offers automotive dealer websites.
FinanceIllustrative calculator only; no application or lender approval.Click Dealer markets finance and digital-retail tooling; verify the exact regulated journey proposed.
TrialRequest-and-approve 30-day trial, 10 active listings, card required, no trial charge.Ask Click Dealer for its current demonstration, onboarding and contract terms.

When WheelsAI wins

Dealers that want the WheelsAI DMS and storefront while retaining an existing website or adding widgets.

When Click Dealer wins

Dealers seeking Click Dealer’s combined website and dealer-platform suite.

Frequently asked questions

Frequently asked questions

Does WheelsAI require me to cancel Click Dealer?

No. Decide separately which advertising, website or finance services remain useful. WheelsAI replaces the back-office workflow; it does not claim that every Click Dealer service is unnecessary.

Does WheelsAI arrange motor finance?

No. WheelsAI shows illustrative finance-calculator figures only. It does not submit a credit application, connect the buyer to a lender or approve finance.

How should I compare the cost?

Compare the actual products, channel fees and staff workflow you use today with the WheelsAI plan that fits your active stock. Do not count AutoTrader spend as a saving because that account remains a separate channel.

See WheelsAI on your stock

Request a manually approved 30-day trial of the Forecourt workspace. A card is required, the trial is capped at 10 active listings, and there is no charge during the trial. Cancel before day 30 to avoid the first subscription charge.

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