Car dealer software that runs your forecourt — without a 12-month contract
Stock in. Listing live. Lead replied to. Test drive booked. Invoice sent. All in one workspace.
WheelsAI is car dealer software for UK forecourts — listing creation, marketplace syndication, AI lead reply, lead revival, sourcing intelligence and invoicing in one workspace, banded by stock level (Forecourt £250, Growing £500, Enterprise £1,000+ per month). No commission, no contract, free trial walkthroughs.
Why most UK dealers run four logins to sell one car
Your stock lives in a DMS. Your listings live on AutoTrader. Your enquiries land in a webmail inbox. Your invoices come out of a templating tool. Your sourcing intelligence — if you have it — comes from a separate dashboard. By the time a sale closes, the same VRM has been typed in five places and at least one of those entries is already wrong.
- AutoTrader pay-per-listing fees scale with how slow stock turns — punishing the very slowdowns you need to fix
- A standalone DMS is a separate subscription on top of your listing and marketing costs
- Enquiries land out of hours and go cold by Monday morning — a fast first response matters more than almost anything else in converting a lead
What WheelsAI actually replaces
WheelsAI is built so a small forecourt can retire four tools on day one. The workspace covers stock, leads, deals, invoices, paperwork and reporting. AI extraction means a new listing takes ~4 minutes instead of the industry-standard ~22. Speed-to-Lead Agent replies to inbound enquiries within seconds and books test drives directly into your calendar. Lead Revival Agent re-engages stalled and ghosted leads on a Day 7 / 14 / 30 cadence. Enterprise adds one-click syndication to AutoTrader, eBay Motors and Facebook Marketplace from the same record.
Banded pricing that maps to your stock — not your number of listings sold
Forecourt is £250/month for up to 25 active listings, with Speed-to-Lead Agent included. Growing is £500/month for up to 100 active listings and adds Lead Revival Agent, multi-user access and DMS sync. Enterprise is £1,000+/month for up to 200 listings and adds marketplace syndication, sourcing intelligence and a dedicated account manager. No commission on any sale, no setup fee, 30-day cancel-anytime.
WheelsAI vs assembling the stack yourself
| Feature | WheelsAI | AutoTrader + DMS + website + AI stack |
|---|---|---|
| Inventory + listings | Included on every plan | Separate DMS + AutoTrader subscription |
| AI listing creation | Drop photos, system fills the rest | Manual data entry per listing |
| Speed-to-Lead AI | Included on every plan, from Forecourt (£250/mo) | Manual reply, or a separate chatbot/CRM subscription |
| Marketplace syndication | Included on Enterprise (AutoTrader, eBay Motors, Facebook) | Separate subscriptions per channel |
| Free buyer trust tools | MOT, tax, valuation linked from every listing | No equivalent — buyers leave to check elsewhere |
| Commission on sale | Zero — flat subscription | Often 1–3% on marketplace-sourced sales |
| Contract | 30-day cancel-anytime | 12-month minimum on most major platforms |
Ready to see it on your stock?
Request access, answer four dealership questions and add a card. Dean reviews each request manually. Approved trials include the Forecourt workspace for 30 days, capped at 10 active listings, with no charge during the trial. Cancel before day 30 to avoid the first subscription charge.
Frequently asked questions
Frequently asked questions
Is WheelsAI a DMS or just listing software?
Both. The full dealer workspace — stock, leads, deals, invoicing, paperwork, sourcing — is included on every plan starting at Forecourt. Most dealers use WheelsAI as their primary DMS and retire whatever standalone system they were running.
Can I run WheelsAI alongside AutoTrader?
Yes. Most dealers do for the first few months while they prove the new lead flow, then taper AutoTrader spend. On Enterprise, WheelsAI syndicates listings to AutoTrader for you, so you keep the reach without managing two product surfaces.
How quickly can I migrate my existing stock?
Most dealers are fully migrated within 24–48 hours. CSV import handles existing photos and descriptions; AI listing extraction fills in buyer-critical specs (VRM, mileage, condition, features) from your photos automatically.
Do you take a commission on sales?
No. WheelsAI is a flat monthly subscription regardless of how many vehicles you sell. The transaction happens directly between you and the buyer.
Which integrations do you support?
Two-way sync with dealer management systems that offer API access, on the Growing plan and above — if your DMS doesn't expose an API we can't integrate with it. CSV import on every plan. API access on Enterprise.